.Google.com's Martin Splitt answered an inquiry in the SEO Workplace Hrs podcast concerning whether replicating YouTube online video content into message on a website would be viewed as reproduce content and also have a damaging effect on the website rankings.Although replicate web content is not an unfavorable ranking variable, material released on a more authoritative site may cause the material on the much less authoritative web site to be outranked. It's a valid question to talk to because web content on a reliable is going to outrank the very same web content on a much less reliable one.Some in the search neighborhood describe one part of content usurping the ranks of yet another as 'cannibalization' of the web page's ranking potential. This is the problem of the individual asking the question.Google's Martin Splitt recounted the sent question:." If I generate a YouTube video and then take that specific text message or even web content as well as area it on a website, could Google.com flag that web page or site for duplicate material?".Various Material Media Are Actually Managed As Separate.Martin Splitt answered that both kinds of information are actually different and will not be handled as the same information, hence posting message content removed from a video will certainly not be thought about reproduce web content.This is his answer:." Absolutely no, one is actually an online video and also the various other one is actually text web content, which will be actually special content!".Publishing Extracted Text Coming From Video.Martin applauded the tip of extracting text content coming from a video clip and republishing it as text message, taking note that some folks like to eat information in text message kind instead of viewing a video. Reversing the circulation of content from content to audio or video is actually possibly certainly not a poor suggestion also given that some individuals have issue reading message material as well as may choose listening to it coming from a video clip or a podcast layout.Martin discussed publishing video clip information in a textual variation:." It is actually additionally not a poor concept, some customers (like me) might favor a text variation and also others might not have the ability to make use of an online video variation of the web content initially because of data transfer or aesthetic restrictions.".Takeaways.The tip responsible for the concern is actually repurposing content and it's a great concept. Explore is actually much more than Google.com, it's also YouTube and wherever people get their audio web content, like Spotify. The truth that there is actually no cannibalization of the content in between tools creates repurposing a worthwhile method to extending your content scope.Listen to the podcast at the 8:20 minute mark:.Featured Picture through Shutterstock/Roman Samborskyi.